Have your own search engine

You must have seen search engines on different sites that you have visited and found them very useful. So why not give your visitors the added benefit of a search engine by adding one to your site? There's no mystery or technical wizardry to it, you can install a search engine on your site easily and quickly.

Your Own Internal Search Engine
Internal search engines allow visitors to search for specific topics or articles within your site. This is especially useful in the case of big sites, some of which run into hundreds of pages. These search engines ensure that visitors who come to look for something on your site will not go away disappointed.

Using External Search Engine Toolbars
You can provide an added feature for the convenience of your visitors by installing a Google or Yahoo search tool bar. This lets them search the web for any reference that they suddenly need without moving away from your site. These facilities are free of cost to you, but you will have to have their logo, link or promotion on your site, along with the toolbar.

Get the Top Search Engines
If you have a new online business, you can bring a touch of familiarity to your website by adding HTML links to search engines like Google, Altavista or any other top search engine. These are also free of cost to you, but again you will have to have their logo, link or promotion on your site.

Installing Your Own Search Engine Script
When you install your own search engine script, you can customize your results page to suit your individual needs. You do not have to carry any third party advertising or promotion. If you don't know how to write script, you don't have to worry. The internet offers various sites from where you can download CGI Perl or PHP search engine scripts free. One site that you could visit for free CGI Perl scripts is http://www.thefreecountry.com/perlscripts/searchengines.shtml. One of the big advantages of having your own script is that you can re-index your site whenever you want to.

Opting For Commercial or Free Services
If you find that searching for scripts and installing them is not your cup of tea, the easy way out is to look at the free services. They take on the responsibility of installing a search engine and maintaining it for you. However, they would use means to promote themselves like banner ads or logos on your site, or ads within the results. You cannot totally customize the results to fit in with the design of your website. Some index the site only once a week or at some other fixed interval and this means that your results may not be up-to-date.

Why You Must Have Your Own Search Engine
Firstly, your own search engine adds value to your site and makes it easier and quicker to navigate your site. This greatly improves the chances of your visitors finding what they are looking for, and this increases the opportunities to make sales. Above all it's absolutely free for your visitors, and gives them a reason to spend more time on your site. Take a look at the guaranteed search engine placement packages offered by the SEO specialists who provided this information.